1There is nothing more powerful than a professional website to build your ‘Know, Like and Trust’ factor
If for some reason, your rented platform (social media) stops working, there is no digital home selling for you 24 hours a day, seven days a week.
No place where, under one roof, someone can learn about who you are and what you have to offer.
If you’re selling services; services that require a client to make a significant investment, potential clients need to get to (all together now) know, like and trust you.
Of these three things I say ‘trust ’ is the most important.
My clients are all over the world, almost all of them I have never met face to face. Yet they will whip out their credit cards and send me thousands of euros or dollars over the internet.
Because they can check me out on my website.
They can flip through my portfolio, read through all the client testimonials. Get a feel for who I am on my ‘About’ page.
On my website, a potential client can look at large, clear, pictures of my face. If they want to dig deeper they can read blog post after blog post.
Some of my posts are informative and germane to the topic of getting a website live, others are more personal, like the story of how and why I quit my day job.
Last month a client told me she finally pulled the trigger to book with me after she read that post.